Publication: Are ideologies reflected in metaphors?
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Date
2010
Authors
Cibulskienė, Jurga
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Abstract
Conceptual metaphor analysis in political discourse has been the focus of many cognitive linguists (Lassan 1995; Lakoff 1996; Musolff 2004; Charteris-Black 2005; Goatly 2007; Semino 2008, etc.). Moreover, the recent years of political discourse analysis have undergone cross-fertilization between cognitive researches into metaphor and critical discourse analysis. Thus, this paper aims at analyzing the right-wing and left-wing ideologies of Lithuanian political parties through cognitive metaphor perspective since metaphor is regarded to be a cognitive mechanism of ideology. It is generally assumed that political parties verbally and non-verbally behave in accordance with the ideology they adopt. Therefore, the research employing conceptual metaphor analysis blended with rhetorical persuasion approach attempts to look into the subtleties of the relationship between the conventional conservative or social democratic ideology of a party and its linguistic performance. The question whether Lithuanian political parties really adopt the ideology their party name implies is brought up. Empirically, the research is based on election discourse of Lithuanian Conservative and Social Democratic parties. First, metaphorically used words and phrases in the target discourse were identified applying the Pragglejaz Metaphor Identification Procedure ("MIP") (2007). Next, it is taken into consideration that the identified metaphorically used words tend to construct a certain scenario which underlies a certain conceptual metaphor. Once this relation is established, ideological implications of the metaphorical expressions and their underlying conceptual metaphors are highlighted and analysed. Also, the research takes into account rhetorical effect produced by ideological implications of the analyzed parties.
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Keywords
Ideologija, Konceptualioji metafora, Kalbinė metafora, Politinis diskursas, Ideology, Conceptual metaphor, Linguistic metaphorical expressions, Political discourse