Rizikos komunikacija Lietuvos žiniasklaidoje kiaulių gripo metu

Abstract

Atliekant tyrimą pasitelkta kiekybinė ir kokybinė turinio analizė. Tirta žiniasklaidos darbotvarkė kiaulių gripo metu. Apibendrinant tyrimo rezultatus, pastebėta, jog žiniasklaida nuolat informavo visuomenę apie kiaulių gripą, tačiau skleistos informacijos turinys vertinamas neigiamai, kadangi trūko edukacinės medžiagos, kaip apsisaugoti nuo pandemijos, kritiško, analitinio situacijos vertinimo. Kiaulių gripo komunikacija žiniasklaidoje buvo neatsakinga

In 2008 The Independent reported on a new influenza pandemic which can cause loss of more than fifty million lives around the world. The British Lords were talking about a bird flu strain which can rapidly spread due to conducive conditions. After a year, the World Health Organization declared the sixth threat level of swine flu pandemic. The new rapidly spreading virus became stronger and more dangerous to all people in the world. The USA was one of the first countries that recognized the epidemic being not only a health problem as the situation can be easily manipulated by psychosis. Political scenarists were creating one scenario worse after another. Swine flu swept across the Lithuania media too. The study involved the selection of keywords that served as the basis for selection of publications on swine flu; the content was divided into categories, while categories in turn were divided in subcategories; the content data was interpreted. The study of the mass media texts focused on the agenda-setting by the mass media, construction of texts and creation of social reality. The qualitative and quantitative study period spans from November 2009 to April 2010. The beginning of the analysed period was selected for the reason that in November 2009 Lithuania declared flu pandemic. June 2009 saw some sporadic reports on swine flu, however, the Lithuanian mass media did not pay much attention to the issue. However, the information flow started increasing from November when cases of swine flu become more frequent. The end of the analysed period was selected for the reason that it saw a significantly decreased spread of reports on swine flu in the analysed sources. The sources for qualitative and quantitative analysis were selected purposefully, aiming to analyse the information in the traditional mass media: press, television and the Internet. [...]