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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Tamulienė, Vilma
Title: Factors affecting organic product choise in Lithuania
Is part of: DEMSME 2019: 2nd international conference on Decision making for small and medium-sized enterprises, Ostrava, Czech Republic, May 16-17, 2019: conference proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019
Extent: p. 189-197
Date: 2019
Keywords: Vartotojo pasirinkimas;Ekologiški produktai;Ekologiškas vartojimas;Consumer choice;Organic products;Ecologic consumption
ISBN: 9788075103390
Abstract: Concerned with a desire to maintain and improve their health, contemporary educated society is engaging in an ecologically-conscious lifestyle. Modern consumers become more interested in environmental protection and sustainable consumption; moreover, organic products often appear in latter consumer’s shopping cart. However, the tendency towards ecologically-conscious behavior is culture-specific; differences in such behavior are obvious between countries or regions. An assumption can be made that factors affecting organic product choice can also be country-specific; therefore, Lithuanian consumers might act in line with a specific tendency. Accordingly, this research is a contribution to a scientific discussion by solving the problem of what are the factors that affect Lithuanian consumers’ choice of organic products. The aim of the research is to determine the factors affecting organic product choice in Lithuania. In order to reach the aim, the questionnaire survey is provided. The methods of factor analysis and linear regression were applied to establish factors affecting organic product choices in Lithuania. By emphasizing the determined factors, Lithuanian consumers can be attracted and encouraged to choose organic production
Affiliation(s): Marketingo katedra
Vilniaus universitetas
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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