Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/91292

New Product Value for New Brand: Composition Aspect

Type of publication
Tezės kitame recenzuojamame leidinyje / Theses in other peer-reviewed publication (T1e)
Author(s)
AuthorAffiliation
Vanagienė, Vitalija 
Žemės ūkio akademija / Agriculture Academy 
LT
Title
New Product Value for New Brand: Composition Aspect
[en]
Is part of
Rural Development 2017 [elektroninis išteklius]: Bioeconomy Challenges : The 8th International Scientific Conference, 23-24th November, 2017, Aleksandras Stulginskis University : Abstracts Book. Akademija : Aleksandras Stulginskis University, 2017
Date Issued
Date
2017
Publisher
Akademija : Aleksandras Stulginskis University, 2017
Extent
p. 375
URI
URI
http://www.ruraldevelopment.lt/doc/SANTRAUKOS_%20GERAS.pdf
https://hdl.handle.net/20.500.12259/91292
Field of Science
Keywords (en)
Abstract (en)

The article analyzes the value of a new product in terms of composition in terms of the value of a new brand. With the help of scientific. literature systematization and analysis methods introduce the concept of the value of the new product and the value of the composition of the product. Detail the value of the new product composition for the new brand value structure. Recognizing that consumer choice depends on the value of the new composition of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the value of the sweets as a new product for the consumer. The results allow us to make assumptions about what elements of the new composition of the product could influence the success of the new brand on the candy market.

Type of document
type::text::conference output::conference proceedings::conference paper
Language
Anglų / English (en)
Coverage Spatial
Lietuva / Lithuania (LT)
Description

Puslapiai nurodyti pagal pataisytą leidinį

ISBN (of the container)
9786094491238
Other Identifier(s)
VDU02-000052922