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dc.contributor.authorVanagienė, Vitalija-
dc.descriptionPuslapiai nurodyti pagal pataisytą leidinį-
dc.description.abstractThe article analyzes the value of a new product in terms of composition in terms of the value of a new brand. With the help of scientific. literature systematization and analysis methods introduce the concept of the value of the new product and the value of the composition of the product. Detail the value of the new product composition for the new brand value structure. Recognizing that consumer choice depends on the value of the new composition of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the value of the sweets as a new product for the consumer. The results allow us to make assumptions about what elements of the new composition of the product could influence the success of the new brand on the candy marketen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.description.sponsorshipŽemės ūkio akademija-
dc.format.extentp. 375-
dc.relation.ispartofRural Development 2017 [elektroninis išteklius]: Bioeconomy Challenges : The 8th International Scientific Conference, 23-24th November, 2017, Aleksandras Stulginskis University : Abstracts Book. Akademija : Aleksandras Stulginskis University, 2017-
dc.subjectNew producten
dc.subjectnew branden
dc.subjectnew product compositionen
dc.subjectcandy marketen
dc.subjectcustomer valueen
dc.subject.classificationTezės kituose recenzuojamuose leidiniuose / Theses in other peer-reviewed publications (T1e)-
dc.subject.otherVadyba / Management (S003)-
dc.titleNew Product Value for New Brand: Composition Aspecten
dc.typeconference paper-
local.object{"source": {"code": "vdu", "handle": "52922"}, "publisher": {"other": ["Aleksandras Stulginskis University"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": false}, "isbn": ["9786094491238"], "code": "T1e", "subject": ["S003"], "url": [""], "country": "LT", "language": "en", "area": "S", "original": true, "pages": 1, "sheets": 0.071, "timestamp": "20181206152610.0", "account": {"year": 2017, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Žemės ūkio akademija", "id": "09", "level": "1", "type": "aka", "research": "1", "status": "1"}}], "id": "D35B14B2F81177F2CFF4D1FC338EA5B2", "lname": "Vanagienė", "fname": "Vitalija", "status": "1", "orcid": "0000-0002-7347-6531", "name": "Vanagienė, Vitalija"}]}-
item.fulltextNo Fulltext-
item.grantfulltextnone- plėtros fakultetas-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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