| DC Field | Value | Language |
|---|
| dc.contributor.author | Vanagienė, Vitalija | - |
| dc.coverage.spatial | LT | - |
| dc.date.accessioned | 2019-05-18T05:55:20Z | - |
| dc.date.available | 2019-05-18T05:55:20Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 9786094491238 | - |
| dc.identifier.other | VDU02-000052922 | - |
| dc.identifier.uri | http://www.ruraldevelopment.lt/doc/SANTRAUKOS_%20GERAS.pdf | - |
| dc.description | Puslapiai nurodyti pagal pataisytą leidinį | - |
| dc.description.abstract | The article analyzes the value of a new product in terms of composition in terms of the value of a new brand. With the help of scientific. literature systematization and analysis methods introduce the concept of the value of the new product and the value of the composition of the product. Detail the value of the new product composition for the new brand value structure. Recognizing that consumer choice depends on the value of the new composition of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the value of the sweets as a new product for the consumer. The results allow us to make assumptions about what elements of the new composition of the product could influence the success of the new brand on the candy market | en |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.description.sponsorship | Žemės ūkio akademija | - |
| dc.format.extent | p. 375 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | Rural Development 2017 [elektroninis išteklius]: Bioeconomy Challenges : The 8th International Scientific Conference, 23-24th November, 2017, Aleksandras Stulginskis University : Abstracts Book. Akademija : Aleksandras Stulginskis University, 2017 | - |
| dc.subject | New product | en |
| dc.subject | value | en |
| dc.subject | new brand | en |
| dc.subject | new product composition | en |
| dc.subject | candy market | en |
| dc.subject | customer value | en |
| dc.subject.classification | Tezės kituose recenzuojamuose leidiniuose / Theses in other peer-reviewed publications (T1e) | - |
| dc.subject.other | Vadyba / Management (S003) | - |
| dc.title | New Product Value for New Brand: Composition Aspect | en |
| dc.type | conference paper | - |
| dc.date.updated | 2018-12-06T15:26Z | - |
| local.object | {"source": {"code": "vdu", "handle": "52922"}, "publisher": {"other": ["Aleksandras Stulginskis University"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": false}, "isbn": ["9786094491238"], "code": "T1e", "subject": ["S003"], "url": ["http://www.ruraldevelopment.lt/doc/SANTRAUKOS_%20GERAS.pdf"], "country": "LT", "language": "en", "area": "S", "original": true, "pages": 1, "sheets": 0.071, "timestamp": "20181206152610.0", "account": {"year": 2017, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Žemės ūkio akademija", "id": "09", "level": "1", "type": "aka", "research": "1", "status": "1"}}], "id": "D35B14B2F81177F2CFF4D1FC338EA5B2", "lname": "Vanagienė", "fname": "Vitalija", "status": "1", "orcid": "0000-0002-7347-6531", "name": "Vanagienė, Vitalija"}]} | - |
| local.type | T | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Bioekonomikos plėtros fakultetas | - |
| Appears in Collections: | Universiteto mokslo publikacijos / University Research Publications
|
