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Type of publication: conference paper
Type of publication (PDB): Tezės kituose recenzuojamuose leidiniuose / Theses in other peer-reviewed publications (T1e)
Field of Science: Vadyba / Management (S003)
Author(s): Vanagienė, Vitalija
Title: New Product Value for New Brand: Composition Aspect
Is part of: Rural Development 2017 [elektroninis išteklius]: Bioeconomy Challenges : The 8th International Scientific Conference, 23-24th November, 2017, Aleksandras Stulginskis University : Abstracts Book. Akademija : Aleksandras Stulginskis University, 2017
Extent: p. 375
Date: 2017
Note: Puslapiai nurodyti pagal pataisytą leidinį
Keywords: New product;value;new brand;new product composition;candy market;customer value
ISBN: 9786094491238
Abstract: The article analyzes the value of a new product in terms of composition in terms of the value of a new brand. With the help of scientific. literature systematization and analysis methods introduce the concept of the value of the new product and the value of the composition of the product. Detail the value of the new product composition for the new brand value structure. Recognizing that consumer choice depends on the value of the new composition of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the value of the sweets as a new product for the consumer. The results allow us to make assumptions about what elements of the new composition of the product could influence the success of the new brand on the candy market
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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