Lietuvos turizmo klasterių plėtros perspektyvos
| Author | Affiliation | |
|---|---|---|
LT |
| Date |
|---|
2017 |
Straipsnyje siekiama atskleisti Lietuvos turizmo klasterių plėtros perspektyvas. Tuo tikslu analizuojama turizmo sektoriaus klasterizacijos svarba tinklaveikos ir vertės eksporto kontekste, pateikiamos turizmo klasterių plėtros gairės Europos regionų ekonomikos vystymo politikoje, atskleisti veikiančių Lietuvos turizmo klasterių veiklos ypatumai ir nustatytos jų plėtros prielaidos. Siekiant užtikrinti teigiamus turizmo sektoriaus rezultatus, turizmo klasterių plėtros sąlygoms vertinti pasitelkta bendroji Lietuvos ir Europos Sąjungos teisinių norminių dokumentų, Europos Komisijos programinių ataskaitų ir mokslinių studijų apžvalga, jų rezultatų interpretavimas bei vertinimas, atlikta mokslinės ir metodinės literatūros apžvalga Lietuvos turizmo klasterių plėtros klausimu, pateikta Europos Sąjungos paramos 2014–2020 metų veiksmų programos priemonių panaudojimo apžvalga, skirta vertinti finansavimo poveikį ir skatinti Lietuvos turizmo klasterių narius vykdyti konkurencingą veiklą, vertės eksportą ir kooperaciją.
A number of small enterprises (production and services) operating in Lithuanian tourism regions are important for ensuring the aspirations of clustering. Summarising, several aspects are important for operation and development of clusters, namely: the requirements for their activity (proximity, linkages, number of interaction and the minimum number of members), overall economic activity (business cooperation) and competitive power. Demand for tourism products is very important, therefore, it should be easy to find these products, they have to be of high quality, different or unique. Seeking to ensure the positive performance of tourism sector, the assessment of tourism clusters development inspired analysis of legal-normative documents of Lithuania and the European Union, as well as the European Commission programme reports and scientific studies. The author of this article reviewed and interpreted clustering results and evaluation presented in scientific literature, made a survey on methodological literature about the issues of Lithuanian tourism cluster development. Finally, the article introduces an overview of the EU measures for the period 2014–2020 and their usage so that to assess the impact of funding and encourage the members of Lithuanian tourism clusters to carry out competitive activities, export value and cooperation.
This article seeks to highlight the possibilities of Lithuanian tourism clusters development. Therefore, the author analyses the importance of tourism sector clustering in the context of networking and export value, presents guidelines for the development of tourism clusters in the European regional economic development policy, discloses characteristics of the operating Lithuanian tourism clusters’ activity and determines preconditions for their development. For a long time clustering has not been the object of deeper research, but the search for new forms of competition, has suggested the idea that the phenomenon of economic communion and diversification of partnership can allow creating new preconditions for the emerging economies as well as new interactions for business and non-business organisations. Moreover, clustering can serve in expan ding business knowledge and experience, accelerating innovation, developing new products and providing promotion in the tourism sector. The World Tourism Organization of the United Nations announces that clustering of tourism sector is one of the possibilities to spur economic development of emerging European regions, as it can help to increase attractiveness of the regions and find rational solutions, i.e., modernise public infrastructure, promote cross-sectoral cooperation, implement international projects and provide business cooperation and export value. With the help of tourism resources and facilities, as well as initiatives of new clusters activity, the added value is created that increases economic viability of business organisations. Also, tourism clustering helps to promote tourism products and coordinate rationally common marketing activities. Thus, development of tourism clusters is a constant opportunity for business organisations to thrive in certain areas of tourism or recreation.
eISSN 2351-6542