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Type of publication: conference paper
Type of publication (PDB): Straipsnis nerecenzuojamoje Lietuvos konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian conference proceedings (P2c)
Field of Science: Vadyba / Management (S003)
Author(s): Samulevičienė, Raminta
Title: Ekologinių žemės ūkio produktų rinkodaros komunikacijos priemonės
Other Title: Organic agricultural products marketing communication tools
Is part of: Jaunasis mokslininkas 2017 [elektroninis išteklius] : socialiniai mokslai : studentų mokslinės konferencijos straipsnių rinkinys. Akademija, 2017
Extent: p. 251-256
Date: 2017
Abstract: Organic agricultural products are healthy and are not genetically modified; they may be added synthetic food additives. Food processing time saved products and ingredients for nutritional value and quality. A company to communicate with customers more effectively provides information on ecological agricultural products and increase sales has a variety of ways to express business goals, to convey the company's positive traits. Each support communications type of action has distinctive traits that affect their application. To support measures to be effective, they must be well thought out in advance, selected and evaluated. Organic production of agricultural products marketing communications model to support communications planning includes consumer research and the promotion of the concept of training. The study by the models to understand the most compelling user support means of communication, to find out the missing and support measures that support communication tools to attract more loyal customers. The model presented proposals for the promotion of communication tools to improve the efficiency of the project is prepared, which will aim to cheaply and in a short period of time to implement new measures to support the communication
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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