Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/90584
Type of publication: conference paper
Field of Science: Vadyba / Management (S003)
Author(s): Juodžbalytė, Jūratė
Title: Liofilizuotų uogų ir vaisių žinomumo didinimas Lietuvos rinkoje
Other Title: Lyophilized fruit and berry awareness raising Lithuanian market
Is part of: Jaunasis mokslininkas 2017 [elektroninis išteklius] : socialiniai mokslai : studentų mokslinės konferencijos straipsnių rinkinys. Akademija, 2017
Extent: p. 263-269
Date: 2017
Abstract: The paper examines the lyophilized berries and fruit market situation: the popularity, sales problems and consumer specifics, reveals the influence of business success, on the basis of scientific resources and marketing professionals study discusses major awareness-raising, sales promotion techniques and their application in particular lyophilized product manufacturing enterprise opportunities and difficulties, indicated conducted awareness surveys and their expediency
Internet: http://dspace.lzuu.lt/handle/1/5593
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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