Rising competition needed more and newer marketing solutions. Online marketing is one of the relatively new fields of marketing, giving companies new business opportunities. Online marketing is becoming more relevant to those companies who are just starting a business or want to gain a competitive advantage with lower marketing costs. Online marketing provides a lot of opportunities and it is cheaper than traditional marketing. It is therefore important to consider the peculiarities of marketing, because it creates a higher value-added businesses, and in order to properly adjust more online marketing principles into practice, it is important to reveal the latest trends in marketing and application models.
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type::text::conference object::conference proceedings::conference paper