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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Ekonomika / Economics (S004)
Author(s): Ašmenskaitė, Lina;Astromskienė, Adelė;Kerzienė, Sigita
Title: Factors influencing choice of veterinary service
Is part of: Research for rural development 2016 : annual 22nd international scientific conference, May 18-20, 2016, Jelgava: proceedings. Jelgava : Latvia University of Agriculture, 2016, vol. 2
Extent: p. 174-180
Date: 2016
Keywords: Veterinary service;Veterinary service provider;Customer approach;Factors
Abstract: Increasing competition among health care service providers for pets and constantly growing requirements for the veterinary service quality, force veterinary service providers to search for some possibilities to remain competitive in the market in order to meet both customer needs and expectations, and animal needs best. The aim of the research is - having identified the choice motives for animal health care service, to enumerate the factors, influencing the choice of veterinary service. In order to find the pet keepers' approach concerning the factors, influencing the choice of veterinary service, a pilot research was completed. According to the gained primary data results in the research, it was found that the key factors, influencing the choice of veterinary service are as follows: the service quality of health care, the recommendation of the person responsible for animal care and the price for the delivered service
Affiliation(s): Lietuvos sveikatos mokslų universitetas
Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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