Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/87231
Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Tamulienė, Vilma
Title: Sudijų suvoktos kokybės įtaka studentų lojalumui
Other Title: Studies perceived quality on students‟ loyalty
Is part of: Role of higher education institutions in society: challenges, tendencies and perspectives = Aukštųjų mokyklų vaidmuo visuomenėje: iššūkiai, tendencijos ir perspektyvos. Alytus: Alytaus kolegija, 2014
Extent: p. 244–250
Date: 2014
Keywords: Aukštoji mokykla;Studentų lojalumas;Studijų kokybė;Studijų vertė;Studentų pasitenkinimas;Hiher school institution;Studies value;Students‟ loyalty;Studies quality;Students‟ satisfaction
Abstract: Lietuvoje po auštojo mokslo reformos vis daugiau studentų renkasi studijas užsienyje. Aukštosioms mokykloms vis svarbesniu veiksniu tampa studentų lojalumas. Lojalumas tiesiogiai susijęs su aukštosios mokyklos galimybe pritraukti naujus studentus ar išlaikyti esamus. Teigiama, jog aukštosios mokyklos studijų suvokta kokybė gali būti vienas iš veiksnių darančių įtaką studentų lojalumui. Straipsnio tikslas - nustatyti ir įvertinti Lietuvos aukštųjų mokyklų studijų kokybės įtaką studentų lojalumui. Straipsnyje išskiriami aukštojo mokslo studijų kokybę formuojantys veiksniai, bei adaptavus aukštojo mokslo studijų kokybės įtakos modelius studentų lojalumui sukuriamas modelis, kuris empiriškai patikrinimas Lietuvos atveju
Increasingly more students are choosing to study abroad after higher education reform in Lithuania. As a result, an increasingly important factor in the institutions of higher education is a student loyalty. Loyalty is directly related to high school students the opportunity to attract new and retain existing ones. It is argued that students study perceived quality of higher education can be one of the factors affecting students‟ loyalty. The problem of this paper – what is higher education students‟ perceived studies quality impact to a students‟ loyalty. The aim of this work is to establish and to evaluate the studies quality of Lithuanian‟s higher education institutions impact to student loyalty. These tasks were put on purpose to reach the main aim: 1. To explore and summarize the higher education institutions‟ studies quality impact to students‟ loyalty and to create a theoretical model of higher education institutions‟ studies quality impact to students‟ loyalty by analyzing scientific literature. 2. To verify created model of higher education institutions‟ studies quality impact to students‟ loyalty empirically in Lithuania. The study aims to examine the following hypotheses: H1: Students 'perceived quality of education directly affects students‟ perceived value. H2: Students 'perceived quality of education directly affects students‟ satisfaction. H3: Students 'perceived quality of education directly affects students‟ loyalty. H4: There are significant direct influences on students' perceived value and students‟ satisfaction. H5: There are significant direct influences on students' perceived value and loyalty students. H6: There are significant direct influences between student satisfaction and student loyalty
Internet: https://hdl.handle.net/20.500.12259/87231
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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