Sudijų suvoktos kokybės įtaka studentų lojalumui

Abstract

Lietuvoje po auštojo mokslo reformos vis daugiau studentų renkasi studijas užsienyje. Aukštosioms mokykloms vis svarbesniu veiksniu tampa studentų lojalumas. Lojalumas tiesiogiai susijęs su aukštosios mokyklos galimybe pritraukti naujus studentus ar išlaikyti esamus. Teigiama, jog aukštosios mokyklos studijų suvokta kokybė gali būti vienas iš veiksnių darančių įtaką studentų lojalumui. Straipsnio tikslas - nustatyti ir įvertinti Lietuvos aukštųjų mokyklų studijų kokybės įtaką studentų lojalumui. Straipsnyje išskiriami aukštojo mokslo studijų kokybę formuojantys veiksniai, bei adaptavus aukštojo mokslo studijų kokybės įtakos modelius studentų lojalumui sukuriamas modelis, kuris empiriškai patikrinimas Lietuvos atveju

Increasingly more students are choosing to study abroad after higher education reform in Lithuania. As a result, an increasingly important factor in the institutions of higher education is a student loyalty. Loyalty is directly related to high school students the opportunity to attract new and retain existing ones. It is argued that students study perceived quality of higher education can be one of the factors affecting students‟ loyalty. The problem of this paper – what is higher education students‟ perceived studies quality impact to a students‟ loyalty. The aim of this work is to establish and to evaluate the studies quality of Lithuanian‟s higher education institutions impact to student loyalty. These tasks were put on purpose to reach the main aim: 1. To explore and summarize the higher education institutions‟ studies quality impact to students‟ loyalty and to create a theoretical model of higher education institutions‟ studies quality impact to students‟ loyalty by analyzing scientific literature. 2. To verify created model of higher education institutions‟ studies quality impact to students‟ loyalty empirically in Lithuania. The study aims to examine the following hypotheses: H1: Students 'perceived quality of education directly affects students‟ perceived value. H2: Students 'perceived quality of education directly affects students‟ satisfaction. H3: Students 'perceived quality of education directly affects students‟ loyalty. H4: There are significant direct influences on students' perceived value and students‟ satisfaction. H5: There are significant direct influences on students' perceived value and loyalty students. H6: There are significant direct influences between student satisfaction and student loyalty