Decisions of alternative rural business development in the context of motivation of rural citizens

Abstract

There are many problems related to occupation and employment, poor motivation, labour force migration and so on in labour market. Besides, labour market is characterized by high tensity especially in rural areas where possibilities of employment and a choice of working places are very limited, and rate and duration of unemployment growth exceed a socially acceptable level. Under these circumstances a paradoxical situation emerged in labour market of rural areas when, on the one hand, there is a surplus in labour force, and, on the other hand, a deficiency of qualified specialists. Thereby a relative poverty is increasing in countryside. These circumstances determine topicality of the selected study subject. Study goal – having determined possibilities of alternative rural businesses development to describe the means stimulating their development. Study object – alternative activity in rural areas. The article analyzes a significance of activity, which is alternative to agriculture in rural areas, and factors determining development in theoretical and practical aspects by using methods of scientific literature analysis, comparison, questionnaire, descriptive statistics, graphical illustration of data and logical analysis. There are recommendations presented for activation of development of alternative activity in rural areas.