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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Vadyba / Management (S003)
Author(s): Rukuižienė, Rasa
Title: Social business development in rural areas
Is part of: Rural development 2013 : 6th international scientific conference, 28-29 November, 2013, Akademija : proceedings. Akademija : Aleksandras Stulginskis University, Vol. 6, b. 1 (2013)
Extent: p. 311-316
Date: 2013
Keywords: Social business development;Social responsibility;Social entrepreneurship;Business sustainability;Innovation;Regional development
Abstract: Social business highlightsthe underlying significant transformational structure in any business and non-business environment of new business possibilities and functions. Social business development is available under active strategic actions for identification new needs of rural communities and other stakeholders by innovative managerial decisions as possibilities under sustainable regional development.Social media helps to realize the value of applying social approaches, internally as well as externally.Social business can create valued customer experiences, increase workforce productivityand business effectiveness with accelerated innovation process. Business development is confronting with organizational and cultural challenges in different EU regions posed by new ways of work organization, especially in rural areas. Regional development context arises the idea about the new value formation by improving business environment and reveals how business organizations apply social focus on creation meaningful business value
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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