Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/82427
Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Field of Science: Ekonomika / Economics (S004)
Author(s): Rukuižienė, Rasa
Title: Lietuvos kaimo turizmo sektoriaus plėtros galimybių tyrimas
Other Title: The research of development opportunities of rural tourism sector in Lithuania
Is part of: Ekonomikos ir vadybos fakulteto 2007 metų mokslinių tyrimų rezultatai [elektroninis išteklius]: mokslinės konferencijos straipsnių rinkinys. Akademija., 2008, Nr. 1(4)
Extent: p. 36-42
Date: 2008
Keywords: Rural tourism market;Rural touyrism service mix;Service delivery process;Service quality management;Service quality standards
Abstract: The link of research comprises the description of development problems and perspectives of rural tourism sector. The results of research cover the opportunities to develop rural tourism under service quality management impact to service mix transformations, creation of service quality management system for implementation differentiated service. The results of research are focused to determine the preconditions for dealing effectively managerial problems in rural tourism sector. The results of research are available to apply for improvement rural tourism service quality and realization of rural tourism market development problem. The task of research is focused to identification of rural tourism development shifts, when the consequences are based by the analysis of results of service quality parameters. The task composes the objectives for further derivations: 1) analyse the rural tourism service delivery process; 2) investigate the factors influencing rural tourism service demand and supply; 3) determine the aspects of rural tourism development. The object of research: service delivery entities of rural tourism sector. Management process in rural tourism. Methodology of the research is based by the studies of scientific references about rural tourism market parameters and analysis of their attributies of changes; identification of factors of rural tourism service supply and deman; quality management principles in rural tourism service delivery; determination of tendenciens and opportunities to improve service. The research is grounded by monograph and graph metods, logical analysis and synthesis. The consequences are based by comprehensive analysis of factual situation in the sector of rural tourism service
Internet: http://www.lzuu.lt/mtr/2007/index.php
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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