Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/80842
Full metadata record
DC FieldValueLanguage
dc.contributor.authorVanagienė, Vitalija-
dc.contributor.authorRamanauskienė, Jadvyga-
dc.coverage.spatialLT-
dc.date.accessioned2019-05-16T21:21:48Z-
dc.date.available2019-05-16T21:21:48Z-
dc.date.issued2008-
dc.identifier.issn18226760-
dc.identifier.otherVDU02-000042403-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/80842-
dc.description.abstractŠiuo metu, kai pasaulyje vyksta globalizacijos bei verslo internacionalizacijos procesai, kai formuojasi atviros rinkos ir jose vis labiau stiprėja konkurencinė įtampa, kurti, plėtoti bei valdyti prekių ženklus tapo įvairaus dydžio įmonių pirminis verslo tikslas. Prekės ženklas padeda nusakyti išskirtines prekės savybes bei sukurti teigiama jos įvaizdį. Vartotojams prekės ženklas yra svarbi produkto dalis, nes jis produktui suteikia didesnę vertę. Prekės ženklas padeda sukurti ir užtvirtinti ryšius su vartotoju, atkreipiant jo dėmesį į prekę. Straipsnyje pateikiami prekės ženklo vertės didinimo galimybių vartotojo aspektu tyrimo rezultatai. Pagrindinis autorių dėmesys skiriamas prekės ženklo vertės elementams nustatyti bei remiantis tyrimo duomenimis prekės ženklo vertės kūrimo modeliui parengtilt
dc.description.abstractCutthroat competition and changes in consumers' needs bring new challenges to businesses. Companies seeking better results than their competitors in a market economy have to create and continually increase the value of their brand names in order to gain a competitive advantage. This article presents results of research on increasing the value of a brand name. The authors' main consideration is determining the main elements constituting the value of a brand, as well as formulating a brand creation model based on experimental data. Presently there is no universally acceptable methodology for determining the value of a brand. Based on existing scientific research and experimental results the authors have developed a model for brand valuation, which helps solve this problem complexically, involving all possible elements constituting a brand's valueen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.description.sponsorshipŽemės ūkio akademija-
dc.format.extentp. 169-180-
dc.language.isolt-
dc.relation.ispartofVadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai / Lietuvos žemės ūkio universitetas. Akademija., 2008, Vol. 13(2)-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.subjectPrekės ženklaslt
dc.subjectPrekės ženklo vertėlt
dc.subjectVartotojaslt
dc.subjectModelislt
dc.subjectBrand nameen
dc.subjectBranden
dc.subjectLabelen
dc.subjectBrand valuationen
dc.subjectConsumeren
dc.subjectModelen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titlePrekės ženklo svarba ir jo vertės kūrimo galimybėslt
dc.title.alternativeThe importance of a brand name and its value creation possibilitiesen
dc.typeresearch article-
dcterms.bibliographicCitation28-
dc.date.updated2018-01-12T12:31Z-
local.object{"source": {"code": "vdu", "handle": "42403"}, "publisher": {"other": ["Akademija."], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1822-6760"], "code": "S4", "subject": ["S003"], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 12, "sheets": 0.857, "timestamp": "20180112123109.0", "account": {"year": 2008, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Žemės ūkio akademija", "id": "09", "level": "1", "type": "aka", "research": "1", "status": "1"}}], "id": "D35B14B2F81177F2CFF4D1FC338EA5B2", "lname": "Vanagienė", "fname": "Vitalija", "status": "1", "orcid": "0000-0002-7347-6531", "name": "Vanagienė, Vitalija"}, {"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Žemės ūkio akademija", "id": "09", "level": "1", "type": "aka", "research": "1", "status": "0"}}], "id": "552B9CDDA5340CB2F60EE758E9ABB238", "lname": "Ramanauskienė", "fname": "Jadvyga", "status": "1", "name": "Ramanauskienė, Jadvyga"}]}-
local.typeS-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptŽemės ūkio akademija-
crisitem.author.deptŽemės ūkio akademija-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
Show simple item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats


CORE Recommender

Page view(s)

249
checked on Jun 6, 2021

Download(s)

53
checked on Jun 6, 2021

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.