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Type of publication: research article
Type of publication (PDB): Straipsnis Clarivate Analytics Web of Science / Article in Clarivate Analytics Web of Science (S1)
Field of Science: Vadyba / Management (S003)
Author(s): Christauskas, Česlovas;Marcinkevičiūtė, Lina;Petrauskienė, Rūta
Title: Performance improvement of municipalities' administration in the period of transformations
Other Title: Savivaldybių veiklos gerinimas transformacijų laikotarpiu
Is part of: Transformations in Business & Economics = Verslo ir ekonomikos transformacijos / Vilniaus universiteto Kauno humanitarinis fakultetas, Brno technologijos universitetas, Latvijos universitetas. Kaunas., 2007, Vol. 6, no. 2, suppl. A
Extent: p. 165-182
Date: 2007
Keywords: Viešas administravimas;Našumas;Inovacijų vystymas;Public administration;Efficiency;Innovations' development;Democratic values and traditions;Lithuania
Abstract: The growing complication of the systems of marketing channel is causing more and more conflicting situations among the members of a marketing channel. The conducted research has shown that conflicts of marketing channels are a fatal factor for the performance of a channel. Conflicts have an extreme importance to the relationships between organizations working together; at the same time they influence satisfaction of consumers' needs. If the impact of the destructive conflict in a marketing channel is not identified early enough, it can destroy all the system of a marketing channel. Mutual relationships between members of marketing channel emerge because of functional specialization. Members of marketing channel are bound to depend to each other. That is because only the other side help can satisfy their needs. Therefore, the functional mutual relationships require at least minimal coordinative level of tasks and resources in a marketing channel. However, because each organization is instinctively seeking for autonomy, there is a possibility of emerging conflict of interests, while the inter-organizational relationships are forming. The article is analysing causes of conflicts in a marketing channel, the effect of the conflict to the effectiveness of a channel, as well as possibilities of conflict management
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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