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Type of publication: Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Unikaitė, Ingrida
Title: 2014 European Parliament election campaigning and coverage in the media : case of Lithuania
Is part of: Constructing “Europe” and spread of European values [elektroninis išteklius] : selected articles /editor Liudas Mažylis. Kaunas : Vytautas Magnus university, 2014
Extent: p. 257-269
Date: 2014
Note: ISBN 978-609-467-058-9 (Print); ISBN 978-9955-34-496-4 (Print); ISBN 978-609-467-058-9 (Online); ISBN 978-9955-34-495-7 (Online)
Keywords: Europos Sąjunga;Europos parlamentas;Lietuva;Rinkimai;European Union;European Parliament;Lithuania;Elections
ISBN: 9786094670589
Abstract: The European Parliament (EP) Elections represent a rather interesting case for election analysis. As Strömbäck J., Maier M., and Kaid L. L. (2011) pointed, they are both national and European at the same time. However, despite the massive changes from the first direct EP elections in 1979, there remains one constant: the relative unimportance of the European elections. The EP elections research data shows that parties and candidates, as well as the media and voters tend to treat EP elections as second order national elections. The second-order nature and lack of European content in EP elections is related to the failure of political parties to campaign on European issues (Norris, 1997). By campaigning weakly, parties contribute to second-order patterns such as the decreasing turnout in EP elections. By focusing their campaigns on domestic rather than on European issues, parties turn these elections into national (Jalali and Silva, 2011). In 2014 Lithuania holds the third EP elections (the first were held in 2004 and the second in 2009). The first two election campaigns confirmed the theory of second order national elections. Lithuania, having the experience of 10 years’ membership in the EU, may expect some changes in campaigning. Therefore, the aim of this paper is to answer the research question – what issues dominate the EP campaign and whether the Lithuanian political parties’ and candidates’ campaigns in 2014 EP elections focus more on national issues and actors, rather than on European issues. In order to answer the question, analysis of information published in news media portals is performed by focusing the analysis on the media coverage of EP elections and opinions and advertisements of the candidates to the EP, posted on the political parties’ websites and presented in the media.[...]
Affiliation(s): Politikos mokslų ir diplomatijos fakult.
Viešosios komunikacijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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