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Type of publication: Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)
Field of Science: Edukologija / Education (S007)
Author(s): Gedvilienė, Genutė;Vaičiukynienė, Skaistė
Title: Legal regulation of the advertising of vocational education services - the role of truth and recognition of advertising criteria
Is part of: Social dimensions and participation in vocational education and training: proceedings of the 2nd conference Crossing Boundaries in VET, 2017, Rostock / editors Franz Kaiser, Sussann Krugmann. Rostock : University of Rostock, 2017
Extent: p. 142-146
Date: 2017
Keywords: Vocational education services;Comparative advertising;Misleading advertising
ISBN: 9783860094815
Abstract: Abstract: nowadays advertising is the most important phenomena in the modern market economy. It can be the impetus of competition, the vehicle for communication and the result of a fundamental right of people – the freedom of expression. Also, it is the powerful force in shaping consumers’ preferences. Today advertising became the communication, which has the main goal – to persuade consumers about products, services and brands. Sometimes we use this type of communication in such way that person to whom the information is intended can hardly distinguish whether it is objective information or advertising. Ability to choose properly information is very important in the selection process of further education. The purpose of this article is to investigate the legal relations between consumers (learners) and educational service provides, who uses the advertising as a tool to affect consumers’ desire to choose proposed vocational education or further training service
Affiliation(s): Kauno technikos kolegija
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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