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Type of publication: research article
Type of publication (PDB): Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Vadyba / Management (S003)
Author(s): Žukauskas, Pranas;Kuprytė, Laura
Title: Prekės ženklo konkurentiškumo tyrimas Lietuvos alaus pramonėje
Other Title: Research of brand competitiveness in Lithuania beer industry
Is part of: Inžinerinė ekonomika. Kaunas : Technologija, 2003, nr. 1(32)
Extent: p. 96-104
Date: 2002
Keywords: Marketingo komunikavimo priemonės;Prekės identifikavimas;Prekės vardas;Prekės ženklas;Vartotojo lojalumas;Vizualinis prekės ženklo identitetas;Marketing comunications;Branding;Brand name;Brand;Consumer loyalty;Brand visual identity
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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