Kino industrija pagrįsto Kauno miesto turistinio įvaizdžio formavimas

Abstract

This article analyses the development opportunities of film industry and its integration into Kaunas city touristic image formation process. Theoretical part of this paper represents basic concepts of touristic image, film tourism, factors that influence it as well as stakeholders of city touristic image. This research represents the current situation of Lithuanian and Kaunas film industry as well as city image placement opportunities. The result of this research is recommendatory model to Kaunas municipality as well as film industry and other stakeholders, which helps to understand how to develop film industry in Kaunas and how to integrate it into Kaunas city touristic image formation process. Answering the main research question – film industry integration into city touristic image formation should be based on stakeholders’ cooperation and it is only possible by film industry development. The development should start from education and progress with implementation of real strategies of film industry and image