Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/53280
Type of publication: Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Field of Science: Ekonomika / Economics (S004)
Author(s): Pažėraitė, Aušra;Gedvilaitė, Rūta
Title: Content marketing elements influence on search advertisement effectiveness: theoretical background and practical insights
Is part of: Management horizons in changing economic environment: visions and challenges [electronic resource] : 13th international scientific conference, Kaunas, Lithuania, September 24-26, 2015 : proceedings. Kaunas : Vytautas Magnus university, 2015, [no. 13]
Extent: p. 327-338
Date: 2015
Note: Konf. organizatoriai : Europos Vadybos Asociacija = The European Management Association; Baltijos Vadybos Fondas = Baltic Management Foundation; Vytauto Didžiojo Universitetas = Vytautas Magnus University
Keywords: Content marketing elements;Company marketing;Internet marketing
Internet: https://hdl.handle.net/20.500.12259/53280
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

Files in This Item:
marc.xml5.78 kBXMLView/Open

MARC21 XML metadata

Show full item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

Page view(s)

162
checked on Mar 29, 2020

Download(s)

14
checked on Mar 29, 2020

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.