Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/53280
Type of publication: Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Field of Science: Ekonomika / Economics (S004)
Author(s): Pažėraitė, Aušra;Gedvilaitė, Rūta
Title: Content marketing elements influence on search advertisement effectiveness: theoretical background and practical insights
Is part of: Management horizons in changing economic environment: visions and challenges [electronic resource] : 13th international scientific conference, Kaunas, Lithuania, September 24-26, 2015 : proceedings. Kaunas : Vytautas Magnus university, 2015, [no. 13]
Extent: p. 327-338
Date: 2015
Note: Konf. organizatoriai : Europos Vadybos Asociacija = The European Management Association; Baltijos Vadybos Fondas = Baltic Management Foundation; Vytauto Didžiojo Universitetas = Vytautas Magnus University
Keywords: Content marketing elements;Company marketing;Internet marketing
Internet: https://hdl.handle.net/20.500.12259/53280
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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