Cigarečių marketingo priemonių teisinis reguliavimas JAV : ribojimai ir galimybės

Abstract

The latter decades for cigarettes manufacturers have been and still are problematic in pursuance of users’ reach in the United States of America (hereinafter referred to as the “US”) likewise Lithuania and other countries. The relevance of this topic is characterized by the continuous cigarettes marketing elements’ legal regulation which has determined the need of the legitimate ways to enable reach of the audience. In accordance with legal regulation a wide range of marketing elements is available for typical goods or services, conversely for the cigarettes due to the legal limitation in the US, likewise most countries. Cigarettes marketing elements and related ways of activities are influenced by the US Federal Law, health care organizations’ and individual states’ sovereign legislation. Due to the legal regulation context of the cigarettes marketing elements some objects such as smoking prohibition or limitation cannot be directly identified as elements. The author believes that these related ways of activities impede marketing elements’ feedback and must be considered in parallel. Legislation of the individual states sovereign regulates and tendentiously seeks to eliminate smoking as a phenomenon by establishing a tight constraint for non-smoking areas. Thereby the benefit of the legitimate cigarettes marketing elements and related ways of activities are reduced. Legal regulation of the cigarettes marketing elements and related ways of activities in Lithuania, according to the European Union directives agreed upon legislation sets strict limits and comparing US and Lithuania, in the latter marketing elements’ usability is very limited. The aim of this research is to lay down legitimate cigarettes marketing elements and related ways of activities which would enable cigarettes manufactures to reach the audience. [...]