Įmonių socialinės atsakomybės įtaka verslo rizikai. Teorinis pagrindimas

Abstract

CSR and increased Globalisation gives businesses many advantages, but also presents a new source of instability and risks. The growing interdependence of firms created new stakeholder groups and requires new forms of risk management. The newly defined objectives for businesses and their implementation without additional risks are relevant and important today’s issue. CSR impact on business risk is not widely analysed. In Lithuania, this topic has been only analysed by local organizations in their publications or conferences. Abroad, most authors analyse CSR as a risk management tool, highlighting its benefits as the management tool of all stakeholder groups, revealing new and important social issues, helping to maintain the risk management mechanism, and finally as a counter-measure service for social risk. In other approach CSR is viewed as a potential source of business risk. It should be noted that in many cases CSR impact is evaluated on market risk, indicating a negative correlation between them. Assessment of CSR influence on business risk mostly defines individual aspects of CSR (environmental, community and health care of employees). Therefore, there is a lack of a deeper and more detailed CSR impact on business risk analysis. In the article theoretical research method has been applied–comparative and systematic analysis. The CSR concept analysis showed that there is no single definition of the CSR approach. Although it should be concluded that CSR refers to a situation where a company based on a voluntary basis, through a commitment to local stakeholders creates a balance between economic prosperity, social equity and environmental benefits. The concept of CSR is changing depending on different factors influencing it in time. Analysis of business risk is not unanimously understood and interpreted. In many cases, the business risk is synonymous with the company’s risk. [...]