Corporate reputation management of higher education institutions: disparities of stakeholders' approaches

Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/51789

Type of publication:	Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Field of Science:	Ekonomika / Economics (S004)
Author(s):	Šontaitė-Petkevičienė, Miglė
Title:	Corporate reputation management of higher education institutions: disparities of stakeholders' approaches
Is part of:	Management horizons in changing economic environment: visions and challenges [electronic resource] : 13th international scientific conference, Kaunas, Lithuania, September 24-26, 2015 : proceedings. Kaunas : Vytautas Magnus university, 2015, [no. 13]
Extent:	p. 405-416
Date:	2015
Note:	Konf. organizatoriai : Europos Vadybos Asociacija = The European Management Association; Baltijos Vadybos Fondas = Baltic Management Foundation; Vytauto Didžiojo Universitetas = Vytautas Magnus University
Keywords:	Higher education institutions;Stakeholders;Corporate reputation management
Internet:	https://hdl.handle.net/20.500.12259/51789
Affiliation(s):	Ekonomikos ir vadybos fakultetas Marketingo katedra Vytauto Didžiojo universitetas
Appears in Collections:	Universiteto mokslo publikacijos / University Research Publications

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