Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/51139

Image communication Of Lithuania : comparison with other Baltic States

Type of publication
Straipsnis mokslo, meno, kultūros, profesiniame leidinyje / Article in science, art, culture, professional publication (S7)
Author(s)
AuthorAffiliation
Zykas, Aurelijus
Azijos studijų centras / Centre for Asian Studies
LT
Title
Image communication Of Lithuania : comparison with other Baltic States
[en]
Is part of
Korea-EU FTA and Baltic States : 14 January, 2011, Busan national university. Busan : Sangnam international house, 2011
Date Issued
Date
2011
Publisher
Busan : Sangnam international house, 2011
Extent
p. 23-37
URI
URI
https://hdl.handle.net/20.500.12259/51139
Field of Science
Keywords (en)
Abstract (en)

Country image communication is difend as rational practice to improve country's image by a range of techniques of public relations and marketing, usually influenced by the country's government. Looking from the historical perspective, Lithuania was one of the forerunners in this field, as it started its public relation already in 1910's, when Lithuanian diaspora in USA implemented huge PR campaing in the American society with aim to introduce the nation and to achieve positive opinion, that helped to declare the independence in 1918. According to E. Bernays, who participated actively in this campaing implementing his new segmentation strategies, Lithuanians were one of the communities, early starting to use public opinion to achieve specific aims (Ulinskaitė, 2005). [...].

Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Pietų Korėja / Korea Republic of (KR)
Other Identifier(s)
VDU02-000009723