Balso už kadro kalbėsenos tempo poveikio auditorijai didinimas

Abstract

The original audio advertising began to develop in ancient times by announcing government’s news, where the main instrument was human voice and the word “advertisement” origin comes from the Latin word reclamare – outcry. Antecedent use of the human voice retains positions and nowadays, as the voice-over is still indispensable in pursuance of the influence on the audience. The analysis of the voice-over speaking rate influence characteristics’ is based on the assumption, that the voice-over is irreplaceable in the case of radio advertising as well as television advertising: in the case of audio-visual advertising there is a well-established conduct among the consumers – the consumers occupy themselves with extraneous activities during commercial breaks, hereby they disassociate from the visual advertising content. The aim of this research is to present the voice-over speaking rate’s usage methods increasing the voice-over’s influence on the audience. The analysis of the foreign literature on the voice-over speaking rate, its’ usage and influence was made, the experiment of the voice-over speaking rate influence on the audience was accomplished, the voice-over speaking rate’s usage methods that increase the voice-over’s influence on the audience were presented.