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Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Field of Science: Vadyba / Management (S003)
Author(s): Potašinskaitė, Monika
Title: Balso už kadro kalbėsenos tempo poveikio auditorijai didinimas
Other Title: Solutions to increase the voice-over speaking rate‘s influence on the audience
Is part of: Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai. Europos Sąjungos ūkio procesai ir tendencijos : 18-oji respublikinė doktorantų ir magistrantų mokslinė konferencija, Kaunas, 2015 m. gegužės 8 d. Kaunas : Vytauto Didžiojo universitetas, 18 (2015)
Extent: p. 167-172
Date: 2015
Keywords: Garsinė reklama;Balsas už kadro;Poveikis auditorijai;Audio advertising;Voice-over;Influence on the audience
Abstract: The original audio advertising began to develop in ancient times by announcing government’s news, where the main instrument was human voice and the word “advertisement” origin comes from the Latin word reclamare – outcry. Antecedent use of the human voice retains positions and nowadays, as the voice-over is still indispensable in pursuance of the influence on the audience. The analysis of the voice-over speaking rate influence characteristics’ is based on the assumption, that the voice-over is irreplaceable in the case of radio advertising as well as television advertising: in the case of audio-visual advertising there is a well-established conduct among the consumers – the consumers occupy themselves with extraneous activities during commercial breaks, hereby they disassociate from the visual advertising content. The aim of this research is to present the voice-over speaking rate’s usage methods increasing the voice-over’s influence on the audience. The analysis of the foreign literature on the voice-over speaking rate, its’ usage and influence was made, the experiment of the voice-over speaking rate influence on the audience was accomplished, the voice-over speaking rate’s usage methods that increase the voice-over’s influence on the audience were presented
Affiliation(s): Ekonomikos ir vadybos fakultetas
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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