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Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Vadyba / Management (S003)
Author(s): Petkevičiūtė, Nijolė;Čiegis, Remigijus;Balčiūnaitienė, Asta
Title: Sustainable Development of Cross-Cultural Communication at Tertiary Level : Challenges and Contradictions
Is part of: EURO Mini Conference : 5th International Vilnius Conference “Knowledge-Based Technologies and OR Methodologies for Strategic Decisions of Sustainable Development” (KORSD-2009), September 30–October 3, 2009, Vilnius, Lithuania. Vilnius : Technika, 2009
Extent: p. 11-17
Date: 2009
Keywords: Culture;Cross-cultural communication;Cross-cultural competence;National heritage;Sustainable development
ISBN: 9789955284826
Abstract: Cross cultural communication investigates relationship between people, belonging to different cultures. It is often determined as communication between separate individuals who identify themselves as different from the others in their culture, i.e. an interpersonal communication is being investigated. It is difficult to communicate effectively even under most convenient circumstances. People of different cultures see, value and interpret things differently, that is why their reactions are different. This article investigates students cross-cultural communication problems at Vytautas Magnus university in Lithuania; analyzes what factors enhance the demand for studying cross cultural communication and culture. The aim of article is to present challenges and contradictions which students encounter developing their cross-cultural communication skills. The results of the research which was carried out at Vytautas Magnus university are discussed and findings are presented. Cross-cultural competence is grounded in the experience and knowledge of one or more foreign languages and cultures
Affiliation(s): Užsienio kalbų institutas
Vadybos katedra
Vilniaus universitetas
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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