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Type of publication: research article
Type of publication (PDB): Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Filologija / Philology (H004)
Author(s): Aleknavičiūtė, Teresė
Title: Multimodality : a theoretical overview
Other Title: Multimodalumas : teorinė apžvalga
Is part of: Valoda – 2012 : Valoda dažādu kultūru kontekstā. Daugavpils : Saule, 2012
Extent: p. 238-245
Date: 2012
Note: Zinātnisko rakstu krājums. [T.] 22, ISSN 1691-6042
Keywords: Tekstas;Informacijos pateikimo būdas;Multimodalumas;Semiotika;Text;Visual representation;Mode;Multimodality;Social semiotics
ISBN: 9789984146010
Abstract: It has been thought for a long time that the visual belongs to the sphere of art; however, an apparent shift from the textual material towards the visual may be noted, as more and more data are transferred to the electronic form, which usually combines text and graphical representation. This combination of different modes is referred to as multimodality, which is especially broadly discussed by Gunther Kress, Theo van Leeuwen and other scholars. The aim of this paper is to introduce the main issues analysed by the multimodality theory, as it is comparatively new and has not been widely applied in the Baltic countries
Affiliation(s): Užsienio kalbų, lit. ir vert. s. katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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