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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Zykas, Aurelijus
Title: Traditional and popular cultural discourses within the post-war development of Japan’s cultural diplomacy
Is part of: Acta Orientalia Vilnensia: modern Japan and Korea seen through various media. Vilnius : Vilniaus universiteto leidykla, Vol. 12, iss. 1, (2011), 2012
Extent: p. 105-119
Date: 2011
Keywords: Japonijos kultūrinė diplomatija;XXI amžiaus pradžia;Beginning of 21st century;Japan’s cultural diplomacy;Cultural discourses
Abstract: This paper analyses the development of post-war Japan’s cultural diplomacy since 1945, dividing it into four stages. It raises questions about what government institutions have been conducting cultural diplomacy, what the main international challenges have been, what communication tools have been used, and what kind of cultural discourses were prevalent during a particular stage. Special emphasis is put on the division of traditional versus popular cultural discourses within the cultural diplomacy of Japan, mainly concentrating on the important shift in this aspect that occurred at the beginning of the 21st century. This shift was marked by the government’s increasing shift towards popular culture discourse and the deliberate exploitation of that to promote Japan in the world
Affiliation(s): Azijos studijų centras
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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