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Type of publication: Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Field of Science: Vadyba / Management (S003)
Author(s): Deksnytė, Indrė
Title: Dinaminės kainodara : teorinis aspektas
Other Title: Dynamic pricing :
Is part of: Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai. Europos Sąjungos ūkio procesai ir tendencijos : 15-oji respublikinė doktorantų ir magistrantų mokslinė konferencija, Kaunas, 2012 m. gegužės 4 d. Kaunas : Vytauto Didžiojo universitetas, 15 (2012)
Extent: p. 23-27
Date: 2012
Keywords: Kainodara;Teorinis aspektas
Abstract: In the scientific literature and organizations practice more and more attention is paid to the formation of the current product demand and supply situation reflective pricing - dynamic pricing. This paper discusses the concept of dynamic pricing, and an overview of its typology, evaluating seller - buyer interactions in the dynamic pricing mechanisms. Dynamic pricing includes almost all classic price-setting mechanisms in the economy, such as auctions and negotiations based pricing and such innovative pricing mechanisms as dynamic price discrimination or reverse pricing. Dynamic pricing - is a modern and flexible price-setting process, taking into account the market dynamics, supply and demand volatility. Thus, this article goal is to discuss the theoretical aspects of dynamic pricing: defining the concept of dynamic pricing, to review the types of the seller - buyer interactions in the dynamic pricing mechanisms
Affiliation(s): Ekonomikos ir vadybos fakultetas
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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