Dinaminės kainodara : teorinis aspektas

Abstract

In the scientific literature and organizations practice more and more attention is paid to the formation of the current product demand and supply situation reflective pricing - dynamic pricing. This paper discusses the concept of dynamic pricing, and an overview of its typology, evaluating seller - buyer interactions in the dynamic pricing mechanisms. Dynamic pricing includes almost all classic price-setting mechanisms in the economy, such as auctions and negotiations based pricing and such innovative pricing mechanisms as dynamic price discrimination or reverse pricing. Dynamic pricing - is a modern and flexible price-setting process, taking into account the market dynamics, supply and demand volatility. Thus, this article goal is to discuss the theoretical aspects of dynamic pricing: defining the concept of dynamic pricing, to review the types of the seller - buyer interactions in the dynamic pricing mechanisms.