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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina
Title: Farmers’ markets’ customer loyalty structure in Lithuania
Other Title: Structura loialităţii faţă de consumator a pieţelor fermierilor în Lituania
Is part of: Economie şi Sociologie. Chişinău : Institutul Naţional de Cercetări Economice al AŞM şi ME, 2014, no. 3
Extent: p. 104-108
Date: 2014
Keywords: Vartotojų lojalumas;Lojalumo stadijos;Ūkininkų turgeliai;Lietuva;Customer loyalty;Loyalty stages;Farmers’ markets;Lithuania
Abstract: Being disappointed with food quality in supermarkets, people are searching for healthier products in other places. Farmers’ markets are often considered as an alternative. Nowadays, farmers’ markets are gaining their popularity in Lithuania, as well as in many other countries. However, the competition among farmers is increasing as well. As customer loyalty is becoming one of the fundamental goals for the main part of organizations, the same rules can be adapted if considering farmer as a company. Knowing the customer loyalty structure in farmers’ market can help a farmer in taking optimal measures for keeping loyal customers and excelling in the market
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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