Use this url to cite publication: https://hdl.handle.net/20.500.12259/45665
Farmers’ markets’ customer loyalty structure in Lithuania
Type of publication
Straipsnis kitoje duomenų bazėje / Article in other database (S4)
Author(s)
| Author | Affiliation | |
|---|---|---|
LT |
Title
Farmers’ markets’ customer loyalty structure in Lithuania
Other Title
Structura loialităţii faţă de consumator a pieţelor fermierilor în Lituania
Is part of
Economie şi Sociologie. Chişinău : Institutul Naţional de Cercetări Economice al AŞM şi ME, 2014, no. 3
Date Issued
| Date |
|---|
2014 |
Publisher
Chişinău : Institutul Naţional de Cercetări Economice al AŞM şi ME
Is Referenced by
Extent
p. 104-108
Abstract (en)
Being disappointed with food quality in supermarkets, people are searching for healthier products in other places. Farmers’ markets are often considered as an alternative. Nowadays, farmers’ markets are gaining their popularity in Lithuania, as well as in many other countries. However, the competition among farmers is increasing as well. As customer loyalty is becoming one of the fundamental goals for the main part of organizations, the same rules can be adapted if considering farmer as a company. Knowing the customer loyalty structure in farmers’ market can help a farmer in taking optimal measures for keeping loyal customers and excelling in the market.
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Moldavija / Moldova Republic of (MD)
ISSN (of the container)
1857-4130
Other Identifier(s)
VDU02-000017423