The tendencies of business philanthropy and landmarks of its development in Lithuania

Abstract

With the rapidly improving processes in Lithuania the importance of business contribution into the society is being more and more emphasized. Nowadays tendencies – the speeding up knowledge globalization and internationalization of scientific researches and novelties determine the fact that the importance of responsible business becomes more significant and that more and more enterprises try to show people their wish to share profit with the society. Naturally, not in all countries business philanthropy is widely spread, however, the levels of economical development differ as well. Besides, such facts as human indifference, the absence of traditions (creating obstacles for this activity) also exist. The further and more rapid development of business philanthropy and information, improvement and perfection of charity givers can presuppose landmarks for the development of business philanthropy in Lithuania. The modern-day business philanthropy is defined as the wish of enterprises to help others when giving tangibles and other valuables. In such way enterprises strive to create social and economical benefit. Enterprises are part of the society; therefore, prosperity of the community has influence upon the vitality and prosperity of enterprises themselves. The motivated endeavour and wish to reactivate the traditions of philanthropy in Lithuania have impact upon the topicality of this theme. The aim of this article is to evaluate tendencies of philanthropic activity of Lithuanian business enterprises and present landmarks for the development of business philanthropy in Lithuania. [...]