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Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Vadyba / Management (S003)
Author(s): Šontaitė, Miglė;Kristensen, Tore
Title: Aesthetics based corporate reputation management in the context of higher education
Is part of: Management horizons in changing economic environment: visions and challenges : 10th International Scientific Conference, Kaunas, Lithuania September 24-26, 2009. Kaunas : Vytauto Didžiojo universitetas, 2009
Extent: p. 925-942
Date: 2009
Keywords: Korporatyvinė reputacija;Estetika;Aukštasis mokslas;Corporate reputation;Aesthetics;Higher education
ISBN: 9789955125044
Abstract: The importance of building good corporate reputations has gained a wide interest from theory as well as practice. However, literature in corporate reputation is mostly oriented towards the business organizations. Now in addition, nonprofit organizations are coming to realize that they have much to learn from private organizations and that corporate reputation as a management technique is particularly appealing in the public sector. Interest in corporate reputation management of higher education (HE) institutions has surged in recent years. Many higher education institutions have suffered from declining government support and faced growing demands for accountability and efficiency in their performance. To compensate for the decline in government funding, a number of higher education institutions began exploring corporate reputation management as a tool for meeting the challenges. One could ask if it is not sufficient, that higher education institution performs well in education and research. While that used to be the case, nowadays it is not enough.[...]
Affiliation(s): Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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