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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Ekonomika / Economics (S004)
Author(s): Deksnytė, Indrė;Lydeka, Zigmas;Pukelienė, Violeta
Title: Dynamic price as bargaining result for revenue maximization in retail
Is part of: Ekonomika : mokslo darbai. Vilnius : Vilniaus universiteto leidykla, T. 93, nr. 3 (2014)
Extent: p. 67-83
Date: 2014
Keywords: Dynamic price;Dynamic price model;Revenue maximization;Bargaining;Zone of agreement
Abstract: The application of dynamic price and its modeling was an authentic revolution for the traditional concept of price setting in business environment. The article reviews the essence and the main principles of dynamic price as a bargaining basis. Dynamic price fluctuation range in this paper is collated with the zone of agreement and introduced as an overlap between the maximum purchase price that the buyer is willing to pay and the minimum sell price that the seller is willing to accept. Therefore, the aim of this paper is to analyse the dynamic price as the bargaining basis, research problems, and to assess the dynamic price efficiency based on the dynamic price setting model experiment results. The experimental results suggest that dynamic price is a successful tacit bargaining practice
Affiliation(s): Ekonomikos ir vadybos fakultetas
Ekonomikos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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