Dynamic pricing and its forming factors

Abstract

The determination of the proper price still remains a complex task that requires organization’s knowledge not only about its operation expenditures but also about its possibilities to foresee products demand and their value with regard to a consumer. Thanks to the advance of Internet technologies and sales in electronic environment, the information about customers has become more accessible what has determined greater interest in dynamic pricing researches and their application in different services and industry sectors. This paper provides an overview of dynamic pricing concept, its terminology problems and finally the main dynamic pricing forming factors