Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39525
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dc.contributor.authorDagytė, Ina-
dc.contributor.authorZykas, Aurelijus-
dc.coverage.spatialLT-
dc.date.accessioned2018-10-06T15:42:05Z-
dc.date.available2018-10-06T15:42:05Z-
dc.date.issued2008-
dc.identifier.issn13923358-
dc.identifier.otherVDU02-000005916-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/39525-
dc.description.abstractNors šalies įvaizdžio politikos formavimas kai kurių mokslininkų yra stipriai kritikuojamas, jis įgyja didžiulę svarbą pasaulyje vystant ekonomiką, politiką bei šalių kultūrą. Šalies įženklinimo fenomenas, kilęs XX a. pabaigoje Europoje, straipsnyje yra pristatomas naujoje perspektyvoje, lyginant jį su kitomis šalies įvaizdžio politikos strategijomis, t.y. Sovietų Sąjungos ir JAV tradicijomis. Siekiama atskleisti specifinius Lietuvos įženklinimo strategijos bruožuslt
dc.description.abstractIn spite of the fact that the rational country image communication is severely criticised by some scholars, it is gaining a big importance worldwide. It is applied for strengthening identities and developing economy, politics, and culture of the countries. In this paper, the phenomena of country branding, emerged at the end of the 20th century in Europe, is discussed in the new perspective, comparing it to other approaches of the country image communication, i.e. the traditions of the USSR and of the USA, trying to find its distinctive featuresen
dc.description.sponsorshipViešosios komunikacijos katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 58-70-
dc.language.isoen-
dc.relation.ispartofSociologija. Mintis ir veiksmas. Vilnius : Vilniaus universiteto leidykla, 2008, nr. 3-
dc.relation.isreferencedbyIBSS: International Bibliography of the Social Sciences-
dc.relation.isreferencedbySocINDEX with Full Text (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.subjectŠalies įvaizdžio politikalt
dc.subjectŠalies įženklinimaslt
dc.subjectPropagandalt
dc.subjectIdentiteto politikalt
dc.subjectViešoji diplomatijalt
dc.subjectCountry image communicationen
dc.subjectCountry brandingen
dc.subjectPropagandaen
dc.subjectIdentity politicsen
dc.subjectPublic diplomacyen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherPolitikos mokslai / Political sciences (S002)-
dc.titleCountry Branding : Qualitatively New Shifts in Country Image Communicationen
dc.title.alternativeŠalies įženklinimas : kokybiškai nauji pokyčiai šalies įvaizdžio politikojelt
dc.typeresearch article-
dc.date.updated2016-03-17T10:19Z-
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local.typeS-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptVytauto Didžiojo universitetas-
crisitem.author.deptAzijos studijų centras-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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