Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39412
Type of publication: Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Zikienė, Kristina
Title: Testing of methods for customer loyalty measurement in pharmacy „Camelia“
Is part of: Management horizons in changing economic environment: visions and challenges [Elektroninis išteklius] : proceedings of the 11th International Scientific Conference, Kaunas, Lithuania, September 22-24, 2011. Kaunas : Vytauto Didžiojo universitetas, 2011, no. 11
Extent: p. 433-450
Date: 2011
Keywords: Customer loyalty;Customer loyalty measurement
Internet: https://hdl.handle.net/20.500.12259/39412
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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