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Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskas, Arvydas Petras;Pilelienė, Lina
Title: Sales promotion : a new tool for customer loyalty formation
Is part of: Nové trendy v manažmente : zbornik prispevkov z medzinárodnej vedeckej konferencie, 26. a 27. november 2008, Trenčin, Slovenská Republika. Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008
Extent: p. 45-51
Date: 2008
Keywords: Vartotojai;Vartotojų lojalumas;Pardavimų skatinimas;Customers;Customer loyalty;Sales promotion
ISBN: 9788080753702
Abstract: Various approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...]
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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