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dc.contributor.authorPilelienė, Lina-
dc.description.abstractStraipsnyje pateikiami pagrindiniai pardavimų skatinimo poveikio įvairiose vartotojų lojalumo stadijose tyrimo rezultatai. Pristatoma parengta pardavimų skatinimo poveikio įvairiose vartotojų lojalumo stadijose tyrimo metodika, pardavimų skatinimo poveikio įvairiose vartotojų lojalumo stadijose tyrimo, atlikto taikant parengtos metodikos principus, rezultatai. Pateikiamas pardavimų skatinimu pagrįsto vartotojų lojalumo formavimo modelislt
dc.description.abstractMain results of the research for identification of the impact of sales promotion on customer loyalty are provided in the article. The methodology for the estimation of an influence of sales promotion on customers with different loyalty stages is presented. Using the formulated methodology, the model of sales promotion-based customer loyalty formation is composed and validated empiricallyen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 110-117-
dc.relation.ispartofVadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai. Kaunas : Akademija., Vol. 15(4) 2008-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.subjectVartotojų lojalumaslt
dc.subjectPardavimų skatinimaslt
dc.subjectLojalumo formavimaslt
dc.subjectCustomer loyaltyen
dc.subjectRelationship marketingen
dc.subjectRelationship qualityen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titlePardavimų skatinimu pagrįstas vartotojų lojalumo formavimaslt
dc.title.alternativeSales promotion-based customer loyalty formationen
dc.typeresearch article-
local.object{"source": {"code": "vdu", "handle": "5757"}, "publisher": {"other": ["Akademija."], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1822-6760"], "code": "S4", "subject": ["S003"], "url": [""], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 8, "sheets": 0.571, "timestamp": "20140521185932.0", "account": {"year": 2008, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "16DD4E8F4ADD10683EAC165F5C455456", "lname": "Pilelienė", "fname": "Lina", "status": "1", "orcid": "0000-0003-2704-8314", "name": "Pilelienė, Lina"}]}-
item.fulltextNo Fulltext-
item.grantfulltextnone- katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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