| DC Field | Value | Language |
|---|
| dc.contributor.author | Grigaliūnaitė, Viktorija | - |
| dc.contributor.author | Pilelienė, Lina | - |
| dc.coverage.spatial | CZ | - |
| dc.date.accessioned | 2018-05-28T08:04:36Z | - |
| dc.date.available | 2018-05-28T08:04:36Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 9788075102430 | - |
| dc.identifier.other | VDU02-000022000 | - |
| dc.identifier.uri | http://demsme.cms.opf.slu.cz/images/demsme2017proceedings.pdf | - |
| dc.identifier.uri | https://eltalpykla.vdu.lt/handle/1/36625 | - |
| dc.description.abstract | The research systematically reviews the literature, aiming to provide a holistic approach to elements of online advertising that influence consumer behavior. The analysis and synthesis of scientific literature as well as eye tracking experiment are applied for the analysis. As a result, the theoretical model of advertising elements that influence consumer behavior is elaborated. Moreover, as the position of the advertisement is considered as context-related element influencing consumer behavior, most attention-grabbing position of the advertisement in the context of the internet is presented. Consequently, this research makes a major contribution to research on online advertising effectiveness by demonstrating the main elements that influence consumer response and serves as a basis for holistic empirical research of online advertising effectiveness | en |
| dc.description.sponsorship | Ekonomikos ir vadybos fakultetas | - |
| dc.description.sponsorship | Marketingo katedra | - |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.format.extent | p. 65-74 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | DEMSME 2017: International conference on Decision making for small and medium-sized enterprises, Ostrava, Czech Republic May 4-5, 2017: conference proceedings / editors P. Suchánek, R. Šperka, Š. Čemerková, R. Dolák. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2017 | - |
| dc.rights | Sutarties data 2017-12-29, nr. B000335, laisvai prieinamas internete | lt_LT |
| dc.subject | Advertising elements | en |
| dc.subject | Consumer behavior | en |
| dc.subject | Eye tracking | en |
| dc.subject | Online advertising | en |
| dc.subject.other | Vadyba / Management (S003) | - |
| dc.title | Elements of online advertising influencing consumer behavior: theoretical insights | en |
| dc.type | Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d) | - |
| dcterms.bibliographicCitation | 21 | - |
| dc.date.updated | 2018-05-28T11:46Z | - |
| local.object | {"source": {"code": "vdu", "handle": "22000"}, "publisher": {"other": ["Silesian University in Opava"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": false}, "isbn": ["9788075102430"], "code": "P1d", "subject": ["S003"], "url": ["http://demsme.cms.opf.slu.cz/images/demsme2017proceedings.pdf", "https://eltalpykla.vdu.lt/handle/1/36625"], "country": "CZ", "language": "en", "area": "S", "original": true, "pages": 10, "sheets": 0.714, "timestamp": "20180528114635.0", "account": {"year": 2017, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "56E7D01AFDF1298011840712FB588101", "lname": "Grigaliūnaitė", "fname": "Viktorija", "status": "1", "orcid": "0000-0001-8340-2993", "name": "Grigaliūnaitė, Viktorija"}, {"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "16DD4E8F4ADD10683EAC165F5C455456", "lname": "Pilelienė", "fname": "Lina", "status": "1", "orcid": "0000-0003-2704-8314", "name": "Pilelienė, Lina"}]} | - |
| local.type | P | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | open | - |
| crisitem.author.dept | Ekonomikos ir vadybos fakultetas | - |
| crisitem.author.dept | Marketingo katedra | - |
| Appears in Collections: | 3. Konferencijų medžiaga / Conference materials
Universiteto mokslo publikacijos / University Research Publications
|
