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Type of publication: Straipsnis / Article
Author(s): Mazurek, Grzegorz
Title: Web 2.0 implications on marketing
Other Title: Web 2.0 reikšmė rinkodaroje
Is part of: Organizacijų vadyba: sisteminiai tyrimai, 2009, nr. 51, p. 69-82
Date: 2009
Keywords: Internet;Internetas;Marketing;Web 2.0;Virtual communities;Communication;Rinkodara;Virtualios bendruomenės;Komunikacija
Abstract: The paper presents the analysis of two related terms – Web 2.0 and marketing; the authors analyses critically the most important issues regarding Web 2.0 impact on marketing. The paper shows what is the current understanding of the phenomenon among marketers, how they use it and on what scale.
Straipsnyje autorius tiria du susijusius laukus – Web 2.0 ir rinkodarą; analizuojami svarbiausi klausimai, susiję su Web 2.0 įtaka rinkodarai. Atskleidžiama, kokia yra dabartinė šio fenomeno samprata tarp rinkodaros specialistų bei kaip ir kokiu mastu jie jį naudoja.
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2009, nr. 51

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