Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/36403
Type of publication: Straipsnis / Article
Author(s): Mazurek, Grzegorz
Title: Web 2.0 implications on marketing
Other Title: Web 2.0 reikšmė rinkodaroje
Is part of: Organizacijų vadyba: sisteminiai tyrimai, 2009, nr. 51, p. 69-82
Date: 2009
Keywords: Internet;Internetas;Marketing;Web 2.0;Virtual communities;Communication;Rinkodara;Virtualios bendruomenės;Komunikacija
Abstract: The paper presents the analysis of two related terms – Web 2.0 and marketing; the authors analyses critically the most important issues regarding Web 2.0 impact on marketing. The paper shows what is the current understanding of the phenomenon among marketers, how they use it and on what scale.
Straipsnyje autorius tiria du susijusius laukus – Web 2.0 ir rinkodarą; analizuojami svarbiausi klausimai, susiję su Web 2.0 įtaka rinkodarai. Atskleidžiama, kokia yra dabartinė šio fenomeno samprata tarp rinkodaros specialistų bei kaip ir kokiu mastu jie jį naudoja.
Internet: https://hdl.handle.net/20.500.12259/36403
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2009, nr. 51

Files in This Item:
Show full item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats


CORE Recommender

Page view(s)

18
checked on Jun 6, 2021

Download(s)

110
checked on Jun 6, 2021

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.