Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/35634
Type of publication: Straipsnis Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or / and Scopus (S1)
Field of Science: Vadyba / Management (S003)
Author(s): Grigaliūnaitė, Viktorija;Pilelienė, Lina
Title: Attitude toward smoking: the effect of negative smoking-related pictures
Is part of: Oeconomia Copernicana. Torun : Nicolaus Copernicus university, 2017, Vol. 8, iss. 2
Extent: p. 317-328
Date: 2017
Note: e-ISSN 2353-1827
Keywords: Negative smoking-related pictures;Smoking;Negative stimulus
Abstract: Research background: Endeavouring to develop healthy societies is a primary goal in many countries. As smoking is a major problem of public health, lowering the extent of smoking is one of the conditions for developing a healthy society. Based on the research revealing that the pairing of the product with negative stimuli enhances the possibility of negative reaction to the product as negative stimulus transfers it’s meaning to the product, tobacco packaging was labelled with negative smoking-related pictures illustrating the danger of smoking. Nevertheless, the extent of smoking is still large in many countries. Hence, the effect of negative smoking-related pictures has been the subject of intense debate within the scientific community. Purpose of the article: The aim of this research is to determine the effect of negative smok-ing-related pictures on the both implicit and explicit attitude toward smoking. Methods: For the purpose of determining the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking, Implicit Association Test and ques-tionnaire survey were provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature. Findings & Value added: The theoretical analysis substantiated the influence of attitude toward the product on consumer purchase decisions. Nevertheless, people do not always want to reveal their opinion, hence traditional marketing research methods for measuring explicit attitude are not sufficient as they are often not objective. Therefore, neuromarketing research methods complement traditional marketing research methods by providing more objectivity. Consequently, the Implicit Association Test and traditional questionnaire research are applied for the empirical research, revealing the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking. [...]
Internet: http://economic-research.pl/Journals/index.php/oc/article/view/61/130
https://eltalpykla.vdu.lt/handle/1/35634
https://doi.org/10.24136/oc.v8i2.20
http://economic-research.pl/Journals/index.php/oc/article/view/61/130
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:1. Straipsniai / Articles
Universiteto mokslo publikacijos / University Research Publications

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