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Type of publication: Straipsnis / Article
Author(s): Jõesaar, Andres;Jufereva, Maria;Rannu, Salme
Title: Media for the minorities: Russian language media in Estonia 1990–2012
Is part of: Media transformations, 2013, vol. 9, p. 118-154
Date: 2013
Keywords: Public service broadcasting;Russian language media;European media policy;Estonia
Abstract: This article aims to explore the ways in which Estonian public broadcasting tackles one specific media service sphere; how television programmes for language minorities are created in a small country, how economics and European Union media policy have influenced this processes. The article highlights major tensions, namely between Estonian and Russian media outlets, Estonian and Russian speakers within Estonia and the EU and Estonia concerning the role of public service broadcasting (PSB). For research McQuail’s (2010) theoretical framework of media institutions’ influencers – politics, technology and economics – is used. For analyses media regulatory acts and audience surveys are accomplished with media institutions financial data from the beginning of 1990s until 2012. This kind of approach gives a comprehensive overview of development of Russian language media in such a small media market as Estonia is.
Internet: /10.7220/2029-865X.09.07
Appears in Collections:Media Transformations 2013, vol. 9

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