Please use this identifier to cite or link to this item:
Type of publication: Straipsnis / Article
Author(s): Yuran, Dzmitry
Title: The point of no return: Belarusian audience refusal to use western broadcast media after exposure to their content
Is part of: Media transformations, 2013, vol. 10, p. 100-117
Date: 2013
Keywords: Belarus;Western media;Long interview;Selective exposure
Abstract: Audiences in Belarus, an authoritarian country, are facing the situation of limited media choices when it comes to socio-economic and political information, which can slow down the process of democratic transformation. With electronic media (radio and television) in the country controlled by the state and independent print media facing numerous impediments from the state, Western media broadcasting in Russian and Belarusian languages (the native languages for the most of the country’s population) can potentially become a valuable source of socio-economic and political news. However, these media do not enjoy high popularity. The purpose of this research is to explore the nature of relationships between Western broadcast media and Belarusian audiences. Using the method of long interview, the study looks at reasons for Belarusian audiences not to return to using Western media once exposed to their news content. Although the participants were mostly talking about their criteria for news content, they also mentioned the associations they had with the outlets themselves. That and the context of Belarusian media market made it possible to infer that issues with the Western media go far beyond their news content.
Appears in Collections:Media Transformations 2013, vol. 10

Files in This Item:
Show full item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

CORE Recommender

Page view(s)

checked on Jun 6, 2021


checked on Jun 6, 2021

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.