Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/128217
Type of publication: research article
Type of publication (PDB): Straipsnis Clarivate Analytics Web of Science / Article in Clarivate Analytics Web of Science (S1)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Tamulienė, Vilma
Title: Consumer attitudes and behavior towards organic products: evidence from the Lithuanian market
Is part of: Journal of entrepreneurship, management and innovation. Nowy Sacz: Natl Louis University, 2021, Vol. 17, iss. 1
Extent: p. 269-299
Date: 2021
Keywords: Consumer attitudes;Consumer behavior;Consumer choice;Ecologic consumption;Environment-friendly;Organic products
Abstract: Purpose: The paper analyzes consumer attitudes and related behavior towards organic products and determines the factors affecting consumer attitudes towards organic products andLithuanian consumers' choices. Methodology: Previous scientific works are analyzed and generalized in order to provide scientific substantiation for the research. A questionnaire survey is provided in order to approve the theoretically established factors in the Lithuanian market of organic products. The questionnaire is comprised of 23 statements representing eight latent variables: six possible reasons for the choice of an organic product (health issues; environmental concerns; food safety and quality; economic reasons; social reasons; psychological reasons) and two possible outcomes (intentions to choose organic products; actual organic product purchases). The survey results are based on the answers of 269 respondents representing the population of the four biggest cities in Lithuania. Findings: The results indicate the structural differences between theory and its application for the Lithuanian market; therefore, the factors are reestablished. The research results show the high level of Lithuanian consumers’ environmental consciousness; also, a willingness to share information relating to environmental issues with friends; and active engagement in sharing information about environmentally related issues. However, consumer awareness of the relationship between organic products, and health and quality issues is lower, indicating the necessity to be managed. Also, consumers do not express high agreement that organic products have to be more expensive; they do not intend to pay a higher price for them. Research results show that Lithuanian consumers do not choose organic products often and they also do not express conformable behavior (resulting from organic product purchases).[...]
Internet: https://www.vdu.lt/cris/bitstream/20.500.12259/128217/2/ISSN2299-7075_2021_V_17_1.PG_269-299.pdf
https://hdl.handle.net/20.500.12259/128217
https://doi.org/10.7341/20211719
Affiliation(s): Marketingo katedra
Vilniaus Gedimino technikos universitetas
Vytauto Didžiojo universitetas
Appears in Collections:1. Straipsniai / Articles
Universiteto mokslo publikacijos / University Research Publications

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