Reklaminio teksto parodijavimas V. Pelevino romane «GENERATION ”P”»

Abstract

The master`s thesis analyses advertising texts in V. Pelevin`s novel Generation “P” from the point of view of parody of really existing advertising and from the aspect of intertextuality and linguistic analysis. Linguistic analysis involves finding out the linguistic means used in the base text (real advertising) and the prototype text (parodic advertising), comparison and analysis of these means. Linguistic realization of the category of intertextuality in advertising texts (quotes, allusions, reminiscences) is based on the analysis of association that are acquired by the user in the process of recognition of the traces of other texts in the text.