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dc.contributor.advisorGargasas, Audrius-
dc.contributor.authorDobkevičiūtė, Živ-
dc.description.abstractPostgraduate studies concluding labor, 62 pages, 20 pictures, 2 tables, 45 literary sources, 21 addendums, Lithuanian. KEYWORDS: advertisement, advertisements audience, promotional message, segment, consumer, consumer behavior. The object of research – foodstuff sacred to children advertisement. The subject of research – foodstuff advertisements to children submission form. Labour objective – established sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model. Tasks: 1) to inspect foodstuff advertisements to children singularity; 2) to prepare methodology of research and to make out questionnaire; 3) to accomplish dossier data analysis; 4) to prepare foodstuff promotional message for children creation model. Methods of research – scientific materials, laws and documents analysis and synthesis, dossier poll array analysis and synthesis, logical abstracting, mathematical, statistical, graphics display, simulation, qualitative methods of research. Studying sundry countries author’s scientific works, periodicals, the Republic of Lithuania and European Union legislations and accomplished initial data analysis about sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation
dc.description.sponsorshipŽemės ūkio akademijalt
dc.description.sponsorshipVytauto Didžiojo universitetaslt
dc.format.extent62 p.-
dc.subjectvartotojiška elgsenalt
dc.subjectreklaminis pranešimaslt
dc.subjectconsumer behaviorlt
dc.subjectpromotional messagelt
dc.subjectadvertisements audiencelt
dc.subjectreklamos auditorijalt
dc.subject.otherVadyba / Management (S003)-
dc.titleReklamos įtaka vaikų elgsenailt
dc.title.alternativeInfluence of advertisement to children behavioren
dc.typemaster thesis-
item.fulltextWith Fulltext-
item.grantfulltextopen-Žemės ūkio akademija-
Appears in Collections:VDU, ASU ir LEU iki / until 2018
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