Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/114400
Type of publication: master thesis
Field of Science: Vadyba / Management (S003)
Author(s): Dobkevičiūtė, Živ
Supervisor: Gargasas, Audrius
Title: Reklamos įtaka vaikų elgsenai
Other Title: Influence of advertisement to children behavior
Extent: 62 p.
Date: 29-May-2006
Keywords: segment;vartotojiška elgsena;advertisement;reklama;reklaminis pranešimas;consumer behavior;promotional message;advertisements audience;reklamos auditorija;segmentas;consumer;vartotojas
Abstract: Postgraduate studies concluding labor, 62 pages, 20 pictures, 2 tables, 45 literary sources, 21 addendums, Lithuanian. KEYWORDS: advertisement, advertisements audience, promotional message, segment, consumer, consumer behavior. The object of research – foodstuff sacred to children advertisement. The subject of research – foodstuff advertisements to children submission form. Labour objective – established sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model. Tasks: 1) to inspect foodstuff advertisements to children singularity; 2) to prepare methodology of research and to make out questionnaire; 3) to accomplish dossier data analysis; 4) to prepare foodstuff promotional message for children creation model. Methods of research – scientific materials, laws and documents analysis and synthesis, dossier poll array analysis and synthesis, logical abstracting, mathematical, statistical, graphics display, simulation, qualitative methods of research. Studying sundry countries author’s scientific works, periodicals, the Republic of Lithuania and European Union legislations and accomplished initial data analysis about sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model.
Internet: https://hdl.handle.net/20.500.12259/114400
Appears in Collections:VDU, ASU ir LEU iki / until 2018

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