Please use this identifier to cite or link to this item:
Type of publication: book part
Type of publication (PDB): Knygos dalis / Part of book (Y)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Mažeikis, Gintautas
Title: The rise of the public relations man and the decline of the Soviet “intelligentsia” after 1989
Is part of: Europe thirty years after 1989: transformations of values, memory, and identity / editor Tomas Kavaliauskas. Leiden : Brill, 2021
Extent: p. 193-220
Date: 2021
Note: Series: Value Inquiry, Volume: 359, Central European value studies
Keywords: Intelligentsia;Public Relations Man;Public Intellectual
ISBN: 9789004442115
Abstract: The purpose of this article is to expose the radical split between a Public Intellectual and a Public Relations Man, who in this chapter will be abbreviated as pr-Man. The pr-Man is not a result of manipulation and he or she is not an audience person, but a master of manipulation. The pr-Man belongs to the creative class, which (among other things) produces political advertising. Is it possible that the pr-Man is also a Public Intellectual? The ambiguities of the split between a Public Intellectual and a Public Relations Man will be analyzed from the period of the end of the Soviet Union (1985–1991) until today. The main theses of this chapter are:the ambiguous manifestations of Public Intellectuals and pr-Men create various conflicts between the state’s ideologists, critical intellectuals and commercial pr entrepreneurs.the market of political opinions functions differently than that of the marketplace of ideas of Public Intellectuals;when the ideas of a Public Intellectual and of a pr-Man are analyzed in the light of public communicative actions, then we discover that both of them are competitive participants in the same sphere of social reason;pr companies create images, which have to compete with the true intellectuals, thus they experiencing the effect of intellectuals as specters who haunt them (i.e. their pr-companies)[...]
Affiliation(s): Filosofijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

Show full item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

CORE Recommender

Page view(s)

checked on Jun 6, 2021


checked on Jun 6, 2021

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.