Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/112021
Type of publication: book part
Type of publication (PDB): Knygos dalis / Part of book (Y)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Mažeikis, Gintautas
Title: The rise of the public relations man and the decline of the Soviet “intelligentsia” after 1989
Is part of: Europe thirty years after 1989: transformations of values, memory, and identity / editor Tomas Kavaliauskas. Leiden : Brill, 2021
Extent: p. 193-220
Date: 2021
Note: Series: Value Inquiry, Volume: 359, Central European value studies
Keywords: Intelligentsia;Public Relations Man;Public Intellectual
ISBN: 9789004442115
Abstract: The purpose of this article is to expose the radical split between a Public Intellectual and a Public Relations Man, who in this chapter will be abbreviated as pr-Man. The pr-Man is not a result of manipulation and he or she is not an audience person, but a master of manipulation. The pr-Man belongs to the creative class, which (among other things) produces political advertising. Is it possible that the pr-Man is also a Public Intellectual? The ambiguities of the split between a Public Intellectual and a Public Relations Man will be analyzed from the period of the end of the Soviet Union (1985–1991) until today. The main theses of this chapter are:the ambiguous manifestations of Public Intellectuals and pr-Men create various conflicts between the state’s ideologists, critical intellectuals and commercial pr entrepreneurs.the market of political opinions functions differently than that of the marketplace of ideas of Public Intellectuals;when the ideas of a Public Intellectual and of a pr-Man are analyzed in the light of public communicative actions, then we discover that both of them are competitive participants in the same sphere of social reason;pr companies create images, which have to compete with the true intellectuals, thus they experiencing the effect of intellectuals as specters who haunt them (i.e. their pr-companies)[...]
Internet: https://doi.org/10.1163/9789004443587_011
Affiliation(s): Filosofijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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