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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskienė, Irena;Kyguolienė, Asta;Šiumetė, Lina
Title: Discovering generational differencies in employer attractiveness: the case of financial organization
Is part of: Impact of industry 4.0 on job creation: scientific papers from the international scientific conference, 21 November 2019, Trenčianske Teplice, Slovak Republic: proceedings. Trenčín : Publishing House Alexander Dubček University in Trenčín, 2020
Extent: p. 35-43
Date: 2020
Keywords: Darbdavio patrauklumas;Organizacinis patrauklumas;Skirtingų kartų darbuotojai;Specific generation employees;Employer attractiveness;Organizational attractiveness
ISBN: 9788080759032
Abstract: In the context of 4th industrial revolution, human resources became the key to the success of nowadays business and is of undisputed importance. Thus, the topic of employer attractiveness aiming to understand, what attributes of organizations make employees to choose and subsequently to stay in the organization is relevant as never. New generations are entering the labour market; thus, it becomes important to analyse the differences in their drivers and can help improving organizational attractiveness for specific generation employees. The goal of the research, presented it this article, was to identify generational differences in employer attractiveness and to provide recommendations for HR professionals by analysing attractiveness of international financial organization for the employees of different generations. The results, based on focus group insights, are presented in the article. They disclosed that different generations prioritized different attributes of organizational attractiveness
Affiliation(s): Baltijos vadybos institutas
Marketingo katedra
Vadybos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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